Top 5 Beauty Retail Apps on Android in Switzerland Q4 2021

The fourth quarter of 2021 saw varying performance trends for the top 5 beauty retail apps on the Android platform in Switzerland. Data from Sensor Tower reveals insights into weekly downloads and active user metrics for these popular applications.

Douglas – Parfüm & Kosmetik experienced a diverse trend in weekly downloads, starting with 329 in late September and peaking at 892 in early November. By the end of December, downloads had settled at 421. Weekly active users also showed fluctuations, beginning at 1.7K in late September, reaching a high of 2.5K in early November, and closing the quarter at just over 2K.

RITUALS - Cosmetics had a consistent upward trend in weekly downloads, starting at 216 and peaking at 392 in late November. The number of weekly active users mirrored this growth, beginning at 749 and ending at 1K by the end of December.

The Body Shop Schweiz saw a varied pattern in weekly downloads, starting at 226 in late September, peaking at 498 in mid-December, and then dropping significantly to 125 by the end of the year. No active user data was available for this app.

Mein dm had relatively stable weekly downloads, starting at 201 in late September and experiencing a slight peak at 238 in late December. Weekly active users showed a slight increase from 1.5K in late September to 1.6K by the end of the year.

SUGAR Cosmetics: Shop Makeup had a gradual increase in weekly downloads, starting at 45 in late September and peaking at 114 in early November. The number of weekly active users also grew, beginning at 114 and ending at 249 by the end of December.

These insights highlight the varying performance trends of beauty retail apps in Switzerland during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.